Hire Ashley

Independent game producer, programmer,
designer and writer interested in contract roles
in Los Angeles or Melbourne.

Effective communicator.

Will manage your team and project
with empathy and efficiency.

Available now.

Social Media
Ashley proudly supports

The Jester and Pharley Phund
"It's up to us to make a difference. It's up to us to care."

Penguins

Ashley Zeldin is always interested in opportunities in game development as well as beyond the games industry in STEM innovation and education.

Her communications background readily translates to game production and design. An effective facilitator and creative who performs well on deadline, she has the ability to focus on the details while keeping the bigger picture in mind.

Please find her resume below.


Find Ashley online
ashleyzeldin.com
@snidelyhazel
Contact Ashley
ashley.zeldin@gmail.com
818-632-7088

Ashley Zeldin    
          game developer

Adorkable Games, video game collaboration with John Nesky
Creative director, producer, artist and composer
February 2012-present
Games include:
Two-Faced, available now for iOS and Android
Released February 2014
  • Conceptualized and iterated on game design to optimize accessibility and enjoyment.
  • Created all art assets. Devised colorblind configuration praised by Ryan Noble in Indie Game Magazine.
  • Designed animated gameplay tutorial using proprietary scripting language.
Tiny Rabbi Saves Hanukkah!, 2013 Holiday Game Jam, two-week game jam
Released December 2013
Molydeuxsa, 2012 What Would Molydeux? Molyjam, 48-hour game jam
Released April 2012
  • Designed mechanic around tweet by @petermolydeux.
  • Created all art assets, including individual animation frames.
  • Composed chiptune gameplay and victory music using prerelease version of Beep Box.
  • Featured in the Molyjam arcade at the one-year anniversary of GameDevDrinkUp in Los Angeles.
  • @petermolydeux on Molydeuxsa: "I'm not joking, this was one of the most fun games in the Jam yet it hasnt been mentioned. I couldnt stop playing it until I completed it."

International Game Developers Association
IGDA Los Angeles Board of Directors member
February 2013-present
  • Coordinating events for LA-area game developers, students and hobbyists to share with and learn from each other. Events include a tutorial on integrating backend tools in Unity (November 2015); a panel on creating a diverse games industry (April 2015); a talk on storytelling in Far Cry 3, Assassin's Creed: Brotherhood and Child of Light (December 2014); a panel on using social media with representatives from Sony Online Entertainment, Riot Games, and Insomniac Games (September 2014); a panel on the design of The Last of Us (April 2014); a postmortem of DuckTales: Remastered (February 2014).
  • Fostering relationships with game developers and game development studios as well as other organizations related to the craft of games in LA and beyond.
  • Promoting IGDA LA events and opportunities to 1,200+ members, designing and writing newsletters, helping maintain the IGDA LA presence on Facebook and Twitter.
  • Led an update of the IGDA LA brand identity, designing a customized logo and icon set.
Contributing writer
March 2011-December 2014
IGDA Scholars program coordinator
January 2012-August 2012
  • Directed the IGDA Scholars program at eight conferences on three continents, and led programs at GDC, E3 and IGDA Summit + Casual Connect Seattle on-site.
  • Coordinated behind-the-scenes tours of local studios, meet-and-greets with prominent gamedevs and one-on-one mentorship by industry professionals.
  • Liaised with conference organizers to expand the IGDA Scholars program, overseeing addition of SXSW, PAX East, Develop Brighton and Tokyo Game Show.
Project manager and community manager
October 2011-August 2012
  • Facilitated the IGDA presence at industry conferences. Member of planning committees for GDC and IGDA Summit 2012. Assistant volunteer coordinator at the 2011 IGDA Leadership Forum.
  • Promoted the IGDA through social media campaigns on Twitter, Facebook and LinkedIn.

Women in Games International
Video game design patch program leader
November 2013-present
Workshops for 9- to 14-year-old Girl Scouts to foster STEM skills
  • Engaging girls in discussion of the elements of game systems.
  • Sharing my experience of being a woman in games.
  • Supervising creation and playtesting of analog games made with everyday objects.
  • Guiding creation and playtesting of digital games made with Gamestar Mechanic.
  • Promoting the video game design patch program at Girl Scout and games industry events.

Magic Pixel Games
Assistant Producer
April 2013-July 2013
  • Assisted with milestone planning and task prioritizing for collectible card game Outcast Odyssey (Bandai Namco, fall 2014) and combat strategy game This Means War! (TapZen, summer 2014) for mobile devices.
  • Refined the art production pipeline to better track assets from design through concept, model and render.
  • Solicited contract art work.
  • Designed scalable game screens using graphical interface builder, ensuring compatibility with devices of different screen resolutions and aspect ratios.
  • Contributed to design of combat systems.
  • Conducted extensive QA and bug-tracking with JIRA.

USC Interactive Media and Games Division
Producer and Designer on The Return, MFA thesis game
August 2012-April 2013
Official Selection, 2013 Different Games Conference
New York, NY, April 2013
  • Recruited and managed core development team.
  • Created production plan for development milestones.
  • Used PlayMaker and NGUI in Unity to script interactions and dialogue.
Producer on Intimation, MFA thesis game
January 2012-May 2012
  • Ensured the team met development milestones.
  • Coordinated playtesting and collected playtester feedback.
  • Represented team, engaged attendees, explained concepts and guided playthroughs at the USC School of Cinematic Arts First Move at First Look Festival and Other Worlds IMD Thesis Exhibition.

Other Independent Development
Games include:
Blockage, 2012 Global Game Jam, 48-hour game jam
January 2012-February 2012
  • Guided team production, led concept brainstorm and contributed design ideas.
  • Composed chiptune gameplay music using prerelease version of BeepBox.
  • Co-wrote a postmortem published in the March 2012 issue of IGDA Perspectives on level design.
Single Player Game, 2011 Global Game Jam, 48-hour game jam
January 2011-February 2011
  • Contributed gameplay and character design ideas.
  • Wrote promotional copy and press releases, updating throughout the development process.
  • Created and managed social media presence for the team, game and Facebook app, soliciting playtesters from other GGJ sites around the world.

Awards
6th Annual Women in Gaming Awards
Nominee, Ambassador category
March 2014
presented by Xbox & Microsoft Studios


  • The Ambassador Award recognizes the woman who has helped advance the gaming industry as a whole, making it a better industry to be part of in unique ways, and also extending beyond the industry as an advocate for gaming.
5th Annual Women in Gaming Awards
Nominee, Rising Star category
March 2013
presented by Xbox & Microsoft Studios


  • The Rising Star award recognizes the woman who has made the most impact in her less than two years in the industry, demonstrating rapid advancement in work, responsibility, and results.


Select Presentations
Game Developers Conference
March 2015
Game Connect Asia Pacific
October 2014
Glitch City Demo Night
June 2014


Freelance Journalism and Public Relations
Contributing Writer at TRIBE Media Corp.
September 2010-February 2012

Contributing Writer at Calabasas Patch
January 2011-September 2011

Account Coordinator at CRT/tanaka
November 2010-January 2011

Media Relations Manager at Amagezi Gemaanyi Youth Association
July 2010-December 2010

Media Relations Intern at The Cancer Council New South Wales
August 2009-November 2009

Editor/Writer at Pasadena City College Public Relations
October 2008-January 2009

Public-Access Production Assistant at Time Warner Cable
February 2008-May 2008

Sports Writer and Sports Editor at Daily Trojan
March 2004-August 2007

Editorial Intern at Tu Ciudad magazine
July 2005-February 2006

Editorial Intern at FOXSports.com
May 2005-July 2005

Contributing Writer at The Acorn
March 2002-June 2003

Education
Santa Monica College
computer science and game design
University of Southern California
Bachelor of Arts in Print Journalism
University of Sydney
Master of Media Practice